Lifestyle product photography is a type of photography that shows products in real-life scenarios. The goal is to create a more realistic and interactive image than traditional advertising. Lifestyle product photography can help customers see how a product will look and determine its proportions. It can also help eCommerce business owners keep more clarity on what they are selling.
A type of product photography known as lifestyle product photography aims to showcase your product in a designed setting, with or without models, to highlight its primary function and the variety of ways a potential buyer might use it.
It is different from the conventional strategy because of how relatable and interactive it is. A thing looks more convincing when you see it in its natural setting rather than against a stark white background.
Here are some tips for shooting lifestyle product photography
- Use props
- Proper lighting setup
- Choose the right backdrop
- Tell your story
- Choose a color scheme
- Show a sense of scale
- You can also try these ideas:
- Bird’s eye view
- Incorporate body parts
- Shoot from unusual angles
- Show the ingredients
- Focus on the product
- Shoot with model
- Incorporate negative space
- Photo Retouching Services
- Lifestyle Product Photography Tips That Can Boost Your Online Sales
- Lifestyle Product Photography: Guide & Creative Ideas
Photography Lifestyle Products: 22 Ideas
Want to start creating lifestyle product photographs like a pro? Discover some new ideas for lifestyle photography that will help you explain the story of your goods.
1. Bird’s Eye View
flat lay lifestyle product photography
The most popular style of tabletop photography, known as flatley, is taken from above. It develops a narrative about the product, which helps in its representation. Carefully selecting the objects allows us to tell the story.
The image needs to be vibrant and dynamic, with elements that are typically used with the object you are photographing. To produce a coherent image with a visual impact, you should also pay attention to the color scheme.
2. Hire a Model
Using models to display your products will draw in more customers. People have an excellent understanding of how to use the product, how it may be applied to their lives, and all of its benefits. The model can also think of inventive positions to display the product in the best possible light.
The cost of hiring models, even necessary for clothes photography, can be high. luckily there are several resources available for finding free models for photography, including social networking sites.
3. Incorporate Body Parts
Analogous to the last suggestion, models are also included in these product images, but they do not enthrall the entire frame. The only visible corridor of them in the product image is their hands and legs.
This is constantly seen in announcements for luxurious handbags when all you can see is the model’s hand carrying the bag. The conception can also be applied to shoe product photography. This can give the picture a mysterious finishing touch, especially if the photos were correctly modified. You have the option of handling print processing yourself or using an estimable picture editing service.
4. Shoot from Unusual Angles
Innovative angles in life goods photography
The standard system is to place the camera similar that the finished image looks as though we’re looking at the product in real life. To stand out from the competition, I advise you to try to probe unusual perspectives that the mortal eye can infrequently see.
For illustration, you can try shooting from underneath the product. still, when shooting from unusual angles, Always be apprehensive of the possibility of distorting your product.
5. Show the Ingredients
The stylish idea for cosmetics and food photography is to incorporate the main constituents of the product. With food images, you can also incorporate the essential tools demanded to cook it.
This adds the demanded texture to draw the implicit client in. Placing the constituents around the product can also be used to emphasize its organic nature.
6. Focus on the Product
Some product shots are so cluttered, that it’s unclear what’s the product being announced. When there are too numerous props, there are too numerous objects contending for the guests ’ attention. life product photography focus Make the product the focal point in the photography you capture to avoid any confusion. You’ll need to use a large orifice, like f/1.4, or f/1.2.
7. Use Props
Some shutterbugs perceive it as being fully dispensable to use fresh props. Though you have to concentrate solely on the product, directly chosen props will help convey the story and appealingly represent the item. For illustration, the baby examiner announced that the print over is harmoniously rounded with the kiddies ’ toys. Some product films are so cluttered that it’s unclear what the product is life product photography focus makes the product the focal( point in the photography you capture to avoid any confusion you’ll need to use A large orifice-like
As food photography props you can use a refuse plank, chopstick, or cutting boards, as jewelry photography props you can use an acrylic holder set, flowers, fabric, or fruits. Take care to prepare different types of product photography props beforehand
8. Incorporate Negative Space
Lifestyle product photography negative space
When you frame the shots while shooting, flashback to take several broad prints with space. This is an important tip for prints that will, later on, be used on main websites. Negative space photography allows you to add a totem, advertisements, or a brand name to the shot later on, as well as to realize creative product photography ideas. Filling the entire frame with the product won’t leave any space for textbooks, and the brand will have to cover part of the product to type something.
9. Textured Background
lifestyle product photography background texture analogous to incorporating the ingredients of the product in the frame, this idea requires covering the background with only one main element. Such a textured background will incontinently catch an eye. It looks especially charming if the color of the background matches the packaging.
10. various Background
Lifestyle product photography colored background Every product shooter, who works in a plant, knows that the stylish background for Amazon product photography is purely white. But if you deal with life product photography, you’d choose more creative product photography backgrounds. A multicolored background can be a great way of boosting the visual appeal of the product. You can also try different creative color combinations.
11. Show Scale
Life product photography scale Although the textbook description of a product can mention dimension details, the picture you take is
supposed to demonstrate the product’s size. For case, imagine where a buyer will put this product, what other particulars will be near, and capture it together with these particulars. This life product photography trick will come in handy for particulars that have multiple sizes. It helps buyers make sure that they’re ordering an item of the right size, so they’re less likely to make a return.
12. Use Natural Lighting
Natural lighting contributes to a more genuine and dependable look of the product in the shot. However, it’s better to capture products with reflective or see-through shells, similar to sunglasses, If you decide to shoot in natural lighting. Stay down from full direct sun since it may throw dark murk on products. To keep the murk subdued without ruining the light’s intensity, use a commodity to diffuse the light. This may be a thin distance of white towel paper, day curtains, or a glass board.
13. Capture Drinks in spectacles
For regular product photography, you’d capture a drink in a bottle, but for life photography, I recommend capturing drink photography in spectacles. still, you can not just use simple plain spectacles, you should use a glass that respects your drink, and that is the applicable glass for it. A trick I’d like to share with you is to use fake ice cells. occasionally, you may spend a considerable quantum of time taking the shot, and fake ice cells will help you avoid spoiling the shot by melting.
14. Digital Context
Life environment can also be achieved digitally but requires some serious editing chops. Use software similar to Page 1 of 2 as Photoshop or Illustrator to cleverly manipulate your product prints from different perspectives. There are plenitude of Photoshop tutorials on YouTube for learning how to achieve this. Or you could get the stylish moxie by hiring a product retouching service expert.
15. Use Color Psychology
When taking product life photography, don’t forget about the rules of color psychology and reciprocal color photography. This way, the guests will be more inclined to buy the product. Take a look at the product shots of electronics( desktops, phones, tablets). These are frequently captured with a polished black background as black color is a symbol of fineness and trust ability. The general recommendation is to use colors from the totem as primary colors across the background or shot. The most prominent and recognizable illustration thing is Coca-Cola. Red and white colors prevail in all of their marketing juggernauts.
16. Understand Your followership
Speaking of product photography with models, first of all, you should identify the brand’s target followership. Find out the age group, gender, life, occupation, interests, education, preferences, and everything that can tell you about a person who would buy a particular product. still, point models of analogous age in your product photography, If the product is aimed at a youngish followership. As a result, implicit guests will be able to spot themselves in shots. After seeing models using the product, they will be more interested in retaining it as well.
17. Collage
One of the most recent trends in product images is creating print collages. With a collage, you can create a visual representation of the brand, and present the products in a particular environment. life product photography collage Another advantage of product collages is that you can use them to display products from several angles, or in several scripts in just a single image. You can moreover use free print collage makers or learn how to make a collage in Photoshop.
18. Create a Story
Lifestyle product photography narrative I advise you to figure out the lively operation of the product to attract the observers fluently. Let’s say you’re shooting a sports water bottle, for case, clicking its print while it’s kept on a tabletop may look veritably boring. On the other hand, you can choose your position to be a sand, where a fit model is drinking out of it after a morning run. This incontinently brings life to your product and makes it more applicable. People can relate fluently and are likely to be encouraged to buy that sports water bottle to look like her.
19. Keep It Authentic
A common mistake is to create life images that look fake. I recommend you go for authentic passions and feelings for your models. However, they might be sweaty, with messy hair, If your models pose in a spa. life product photography is authentic Steer clear of anything that looks unnatural, like an over-the-top smile on a model wearing makeup and lifting dumbbells. Use sincere and relaxed acts to try to immerse implicit guests in that atmosphere.
20. Evoke feelings
A significant element of life product photography is the mortal feelings it evokes. Since people tend to make choices based on their emotional responses, you need to impact the part of the brain responsible for feelings whenever you’re taking life product shots. life product photography feelings are supposed to be about the emotion you wish to communicate. To achieve that affective power in product photography, pick proper lighting, and place the product, and props consequently.
21. Use Shadows
Shadow photography makes an image pop by adding an intriguing element to the background. You can either learn how to add a drop shadow in Photoshop or manipulate the lighting to add the shadow of leaves, or hands.
22. Add Dynamics
Consider capturing presto-moving particulars while freezing the action. High-speed photography conveys feelings, time, speed, taste, etc., attracting the buyers ’attention. However, they will skip it and move on, If they come across a regular shot of lurkers. But if there’s a running athlete wearing lurkers in the shot, they’re more likely to lay their eyes on the product for further than just several seconds.
Lifestyle Product Photography Guide Benefits, Tips & How To Shoot Perfect Life Product Photography Life Product Photography dynamics To implement this idea, configure applicable camera settings for product photography. To freeze the action, pick a fast shutter speed, like 1/400. For the blur effect, try a slow shutter speed, like1/30 or lower. Life Product Photography Recommendations Then everything you need to know how to take product prints that will attract the guests ’attention.
Tip #1. Plan Everything Thoroughly
To make a detailed product lifestyle photography plan, you need to define the sphere of application of your images. Besides, when you are engaged in lifestyle photography, get ready to spend much time and effort to arrange the product in the best way possible.
Who are the potential clients that will use the product? Where and how will it be used? Are there any related items? What are the best shooting conditions (artificial or natural light) to photograph this product?
Tip #2. Examine Your Competitors’ Work
Before you start working, it’s a great idea to visit some professional marketing websites, where you can find intriguing life photography ideas that will work beneficially for your product. Don’t underestimate the spots of the original companies, which are focused on the guests in your area and use their stylish-commerce life product photography ways.
Tip #3. Use Proper Gear
Lifestyle photography requires a lower outfit than standard product photography, especially, if you’re going to use natural light. Of course, you can create amazing iPhone product photography, but I recommend investing in a professional camera for product photography, like the Canon EOS revolutionary T7. You’ll also need a good lens for product photography, like Canon EF 50 mm f/1.8, and a dependable tripod brand, like GEEKOTO DSLR Tripod.
Tip #4. Don’t Include Other Logos or Brand Names
Don’t overdo with the props and include other brands’ ensigns in your prints. You may not only distract the attention from the main product but also get into some legal trouble.
Tip #5. Apply the Rule of Thirds
This is one of the most compelling photography composition ways, which you should master to compose the images professionally. The introductory principle behind the rule of thirds is to imagine breaking an image down into thirds( both horizontally and vertically) so that you have 9 corridors. The proposition is that if you place points of interest in the corners or along the lines, your print becomes more balanced and will enable a bystander of the image to interact with it more naturally.
FAQ
• What are the crucial rudiments to consider when taking life product prints?
When creating life product prints, you should actively consider your target audience and the specific mood or emotion you want the prints to convey. Additionally, focus on crafting a visually captivating and relatable image that highlights the product in a real-life setting by paying attention to composition, props, lighting, and styling.
• How can you effectively convey a life or story through product photography?
To effectively convey a life or story through product photography, it’s essential to focus on creating a narrative by incorporating mortal models or relatable scenes that showcase the product’s purpose and benefits. Paying attention to the overall mood, styling, and composition can help create a cohesive visual story that resonates with the target followership and enhances the product’s appeal.
• How can you create a harmonious aesthetic and branding in life product prints?
initially, maintaining a cohesive color palette, lighting style, and overall visual tone across all images helps establish a recognizable and unified look. Secondly, paying attention to harmonious styling rudiments, similar to props, backgrounds, and composition ways, reinforces the brand’s identity and ensures a cohesive visual representation of the life associated with the product.
Conclusion: Lifestyle product photography captures images of products in real-life situations or settings, showcasing how the products fit into the daily lives of consumers. This style of photography creates a connection between the product and the potential customer by presenting it in a relatable context. It often incorporates props, models, or settings that evoke a specific lifestyle or mood, emphasizing the product’s features and benefits within that context. Marketing and advertising commonly use lifestyle product photography to tell a story and appeal to the emotions and aspirations of the target audience.
I hope this article on Aarav’s creation product photography tips will help you. For more such blogs on Aarav creation product photography or lifestyle product photography, please feel free to drop an Email:[email protected] If you have any questions or feedback, please do contact us:7888799584
